OUR STORY
Hi I’m Kim, and before Rootstock, I lived a dual life: tech engineer by day, competitive powerlifter by night. On paper, I had it all. But turning 30 flipped a switch. Suddenly, I realized: your wellness is your real career. And health? It’s the ultimate compounding investment.
I started diving deeper into longevity science. And the data is clear: muscle mass, bone density, and metabolic health are some of the strongest predictors of how well we age — especially for women. But most convenient food options weren’t made with that in mind.
So I left Apple — and started experimenting, one meal at a time.
I began treating breakfast like something worth engineering: high-protein, nutrient-dense, globally inspired, and never basic. But really, it was a return to my roots.
I grew up in a Vietnamese immigrant household where food was both fuel and legacy. Our pantry was packed with what we now call superfoods. My grandfather, now 104 (and still hungry!), ate oats almost every morning.
Rootstock is my remix of all that: cultural wisdom, attention to detail, and a bit of rebel energy.
I built Power Oats to support what matters most:
Longevity. Energy. Beauty. High performance.
For people who care about their skin as much as their squat.
Who don’t just eat to survive — they eat to thrive.
Because we want to live healthier, longer, and with grace and beauty.
Every pouch is packed with:
✔️ 30g of protein
✔️ 10g of fiber
✔️ Real, functional ingredients
✔️ And globally inspired flavors