Our Story

For eight years, I was a senior engineer at Apple. I didn't just hold a seat; I engineered my own role by finding gaps in the world's most complex systems. But eventually, I realized I was merely a branch grafted onto a corporate machine, losing sight of my own "roots." While I watched AI rapidly accelerate our mental output, I noticed a glaring oversight: our biological hardware was being treated as an afterthought..

We are entering a new era. We are engineering AI to automate the human mind, but we cannot build the future on a foundation of neglected biology. Modern convenience has become the enemy of longevity and the complexity of information overload obfuscates action. I started ROOTSTOCK to make nutrition seamless and elegant.

Ancient Wisdom, Engineering Precision

ROOTSTOCK is performance-nutrition engineered for compounding health. I treat nutrition with the same rigor I once gave to global software products. Inspired by my grandfather's 105 years of "food as medicine" wisdom — and his belief that longevity begins with a calm mind — I founded ROOTSTOCK to bridge ancestral wisdom with modern precision. Our heritage, combined with my own transformation through movement and nutrition, is the foundation of everything we build, starting with our high-protein, plant-based Power Oats.

We don't just sell food; we build the foundation for a better human experience.

The Vision

ROOTSTOCK begins with superfoods, but our mission is bigger: to build the ultimate toolkit for a holistic life — mind, body, and soul. When we nourish our own "rootstock," the potential for what we can create is limitless.

This journey goes deeper than nutrition. Read the full story of how I went from Apple to 10 days of silence →

Kim Tran Founder, ROOTSTOCK

I'm building this for people who refuse to choose between ambition and longevity. If that's you, let's connect.

kim@getrootstock.com